How do you measure social media?

There are a handful of social media strategists that I admire and whose advice I am happy to follow. One of these is Jay Baer.  In this presentation Jay outlines a six step approach to measuring your social media efforts (and don’t doubt for a second that measuring your social media isn’t crucial to the overall success of your social media strategy!)

Key TakeawaysThe goal is not to be good at social media, but to be good at business because of social media.Understand your business level objectives, and how social media can support them.Know what you can measure and remove metrics that aren’t relevant toSelect the metrics that make sense for your company.