Consumers Want Pharma and Healthcare Companies to Participate on Social Media

See on Scoop.it – Health Care Social Media Monitor

At last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation.

At last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpuf

A survey conducted by WEGO Health in partnership with the Digital Health Coalition showed that in a survey amongst 356 patients, 47% had a negative opinion of pharma companies in general compared with 30% of advocates with overall favorable views on drugmakers. The new survey shows that drugmakers, which want to build positive buzz on social media sites, still have some work to do to improve their image among online patient communities.

Some of the key findings of the survey:

81% of those surveyed see value in the information from drugmakers on products or services, up 9% from last year’s survey.80% of patients agreed that companies should be held responsible for misinformation they spill on social media sites, yet they shouldn’t get in trouble for false statements from consumers.That said, 82% agreed that healthcare companies should bear the burden of correcting erroneous information in social media, and the same percentage of survey takers agreed that false info is a threat to public health.The most mentioned drugmakers included Pfizer, Johnson & Johnson, Novartis and Sanofi.- See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpuf

See on www.damarque.com