The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.
GE’s Cancer Pintherapy Board is a good example of community engagement (while promoting GE’s brand as a “cancer fighter”.) The board features the experiences of participants in GE’s Breast Cancer Mosaic along with information from GE’s Is My Cancer Different website. Alongside this the Pinterest board called Pinspire shares pins from cancer patients and survivors around the world. Users can pin for themselves or in honour of someone they know and features a new ‘cancer journey’ each week.
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