See on Scoop.it – Health Care Social Media Monitor
ZocDoc, the online doctor-finder, has recently published a white paper on the topic, “Marketing for Healthcare Providers: A Primer for the Digital Age 2013.”
As a healthcare provider, how should you attract new patients and increase patient satisfaction? How do you think about online brand-building and content creation? Should you engage with patients through social media? Can negative reviews online harm your reputation (and if so, what should you do about them)?
I am looking forward to downloading this white paper for a closer read:
http://www.thedoctorblog.com/whitepaper/marketing-for-doctors-healthcare-providers/
See on www.thedoctorweighsin.com
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