Are we living in a ‘postmodern healthcare marketing world’? | Healthcare Engagement Strategy

t is safe to say that most communications professionals have learnt the fundamentals of today’s changing environment: communication is now a two-way model; using social media presents the opportunity to tell human stories and enhance online presence; content is king; and we are all moving towards transparency, supported by well-earned public trust. But has everything changed? Does every customer crave an enticing experience, and do they really want to engage with brands through self-expression all the time?