Inform Healthcare Consumers with Content Marketing | Fathom

Healthgrades recently released its American Hospital Quality Report for 2013, which focuses on performance for thousands of hospitals nationwide. The research has shown healthcare consumers need to become more informed before selecting their healthcare provider. Healthgrades encourages healthcare consumers to spend more time researching, especially when more than 90% of Americans think that choosing a physician or hospital is at the top of the list of significant life decisions. In fact, selecting a physician ranks second only to selecting a spouse for most Americans when ranking 8 key relationships, according to another Healthgrades study. Hospitals have the opportunity to become the main research source for healthcare consumers.  Hospital websites can become the information hub to address healthcare consumers’ concerns.  So how do you know if your hospital’s website has all of the content consumers need to make this significant life decision?