How digital and social media transforms medical journal publishing

See on Scoop.it – Health Care Social Media Monitor

The content of medical journals (data & science-heavy) and their primary readers (physicians) did not traditionally fit into the digital media world–we would never expect articles in the New England Journal of Medicine to be written in the same way as Buzzfeed viral stories. However, in the last couple of years, there have been some gradual but major changes driven by digital technologies and social media in the medical journal publishing industry.

See on thoughtsfrombroadstreet.com