How to get people to notice (and love) your emails

See on Scoop.it – Social Media Marketing For Non Profits

Recently MarketingProfs reported that Q2 email open rates decreased 8.3% from Q1 levels. Click through rates also dropped slightly. While the referenced study from Epsilon looked at e-commerce email performance, it’s no secret that it’s getting tougher to break through the noise and ensure readers are opening and acting on your emails. Fortunately, there are things you can do to build a stronger email relationship with your supporters now so that you will have better success when you send those December appeals. Try these tips:

See on www.nonprofitmarketingblog.com