Stories are a popular Instagram feature that lets users share temporary, short-lived content. Unlike regular Instagram posts that stay on your profile indefinitely, Stories disappear after 24 hours.
Stories let you share moments, updates, and engaging content with your followers in an ephemeral way. You can use photos, videos, boomerangs (looping videos), or text-based slides that include stickers, GIFs, filters, emojis, polls, quizzes, and more. You can post stories in real time or upload them from your camera roll, giving you flexibility and spontaneity.
One of the defining characteristics of Instagram Stories is their temporary nature. After 24 hours, the Stories disappear, so there’s a sense of urgency and exclusivity for viewers. However, if you want to keep your Stories, you can save them as Highlights. Highlights are collections of Stories that you can customize and keep for longer than 24 hours.
Stories provide an effective platform to promote your healthcare services, events, or special campaigns. You can highlight new treatments, procedures, or facilities. Using swipe-up links (if available) in your Stories, you can drive traffic to specific landing pages or appointment booking platforms.
Stories can also offer a glimpse behind the scenes of your healthcare organization. You can highlight training sessions, research projects, or even the day-to-day operations of your facility. This transparency builds credibility and instills confidence in your patients.
In my latest Medium article, I share some effective tips and techniques to help your Insta Stories stand out from the crowd.
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