In 2024, 65% of Google searches ended in zero clicks. More people are finding answers directly in AI-generated summaries, TikTok videos, Reddit threads, and “People Also Ask” boxes—without ever visiting a website.
For healthcare communicators and marketers, this shift isn’t just about SEO rankings—it’s about visibility, credibility, and relevance in an increasingly fragmented discovery landscape.
In my latest Substack article, I discuss why Google is no longer the only gateway to health content and what this means for your content strategy going forward.
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