I’ve been thinking a lot about how people look for health information now — and how quickly things have changed without most of us fully noticing. For years, “Dr Google” shaped what people knew (or misunderstood) about symptoms, treatments, and diagnoses.
But that era has shifted.
Today, people don’t search the way they used to.
They ask.
They describe their concerns in plain language.
And increasingly… they ask an AI.
In many households, Dr Google has already become Dr ChatGPT — a tool that doesn’t just retrieve information but also interprets, organises, and presents it as guidance.
This has huge implications for healthcare communication:
- how patients form first impressions,
- how they prepare for appointments,
- how they evaluate risks,
- how they find trusted organisations in the first place
I wrote a new piece exploring what this shift means for all of us who work in health, advocacy, or patient communication.
If you’re curious about how the health information journey is being rewritten, you can read it here.
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