Why Your Health Content Needs a Conversation Strategy — Not Just a Publishing Plan

Healthcare communication has always mattered — but audiences’ expectations have changed dramatically.

People now move fluidly between clinic visits, search engines, peer communities, and social platforms. They cross-reference, compare, question, and seek reassurance in places far beyond formal care.

In this landscape, a message is no longer enough. People don’t want to be spoken at. They want dialogue, clarity, and the sense that someone is genuinely listening.

If you’re still creating content for people rather than with them, you’re missing the shift already happening in healthcare. I break down the change — and what to do next — in my latest Substack.