See on Scoop.it – Health Care Social Media Monitor
There are some websites that try to filter and narrow journal articles down, and doctors go to conferences for continuing medical education, but there’s still a problem with getting the new information to all of them.
Daniel Kraft: Health Media for the Future
See on healthworkscollective.com
See on Scoop.it – Journeying Beyond Breast Cancer
Facebook, Google and Amazon Web Services developers are joining academics for a hackathon that will see genetic data transformed into a citizen science mobile game
See on www.wired.co.uk
See on Scoop.it – Health Care Social Media Monitor
JNJBTW, Johnson & Johnson’s corporate blog has become a benchmark for healthcare companies online and an often-cited case study for corporate digital engagement.
See on engagementstrategy.com
See on Scoop.it – Health Care Social Media Monitor
An analysis of a particular therapy area (using various gastrointestinal conditions as examples), using free online tools that can be used to gain a general idea of what the online healthcare landscape looks like before embarking on a long-term digital campaign planning journey.
See on engagementstrategy.com
See on Scoop.it – Health Care Social Media Monitor
A blog is the foundation of any social media plan. Your website and blog are your online home base.
See on www.kevinmd.com
See on Scoop.it – Health Care Social Media Monitor
Patient Engagement Award
Winner: Roche Diagnostics, Diabetes Care with the Big Blue Test and the diabetes online community
See on engagementstrategy.com
See on Scoop.it – Health Care Social Media Monitor
Opportunities for pharmaceutical companies to engage may be around themed content. Pinterest users group images into themes or boards, and like-minded people can connect around those boards.
See on engagementstrategy.com
See on Scoop.it – Health Care Social Media Monitor
A follow on from Daniel Ghinn’s Defining Digital Opinion Leaders
See on engagementstrategy.com
See on Scoop.it – Health Care Social Media Monitor
Daniel Ghinn writes that "in the context of the new healthcare engagement environment and having considered the role of healthcare professionals in the digital era, it is clear that the influence of stakeholders including healthcare professionals, patients, and policymakers upon each other has been disrupted by digital channels. We must therefore consider the concept of ‘Digital Opinion Leaders’ with an open mind. This is true not only now, but at all times in the future as we continue to learn through engagement with, and observation of, digital stakeholders."
See on engagementstrategy.com
See on Scoop.it – Health Care Social Media Monitor
To plan how to engage and activate healthcare professionals online, it is worthwhile considering the kinds of digital channels being used by healthcare professionals and the role that each channel plays. We might broadly categorise these channels into three groups:
Healthcare professionals’ social networksDedicated digital tools and resources for healthcare professionalsMainstream digital channels
See on engagementstrategy.com
Health Care Social Media 