Posted in HCSM

Blogging 101 For Doctors

See on Scoop.itHealth Care Social Media Monitor

As scientists, medical practitioners, and teachers, doctors have a unique advantage to maintaining a blog that can educate and be beneficial to the public. Doctors can take advantage of the blogging platform to inform the public. The public wins because we can learn and use that knowledge to take better care of ourselves. The doctor wins because he/she will be in the front of peoples’ minds when they’re searching for a new doctor, or referring friends to a doctor.

Doctors, nurses, and other medical professionals have many options for content. Here are three content categories with some ideas for topics.

See on www.brandingpersonality.com

Posted in HCSM

drkdhoffman's avatarHealth Communications and Health Advocacy

Are Patient Communities an Effective Way to Deliver Care?

That was the question debated at the 2012 Connected Health Symposium on October 25.  Two physicians, Dr. Andrew Watson, Surgeon and Medical Director for the Center for Connected Health and Dr. Jeffrey Benabio, Physician Director of Innovation with Kaiser Permanente faced off on this topic.  Alexandra Drane, Founder of Eliza Corporation, moderated the event.

Dr Watson presented the argument in favor of patient communities.  Noting the Institute of Medicine’s figures that $750 to $900 billion are wasted by traditional healthcare in the US, Watson feels that the face-to-face system of care needs to evolve.  With so many US patients already online, online communities are a vehicle to reach people over distance and time and the medical community has an obligation to help organize this, he said.

Dr. Benabio began with a quote from another physician “Patients running online communities are…

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Posted in HCSM

Can you enjoy Twitter without tweeting?

See on Scoop.itHealth Care Social Media Monitor

People join Twitter for a variety of reasons,. For gossip, news, humour and information. And in the healthcare sphere, it’s information that is important. Good, reliable, orthodox information.

At the healthcare coalface it soon becomes clear that a large minority of the population fall into one or more of these categories:

are busy, have no time or interest to engage, just want the facts, then out dislike chit-chat are uncomfortable expressing their opinion do not have English as their first language are naturally laconic are none of the above but, on the day, just don’t want to talk

It’s the role of the treating health worker to recognise one or more of these traits in a person, and offer choices and solutions for their presenting complaint in an appropriate way. But it isnot their role to say “Look, if you don’t engage with me, you might as well leave”. It’s the same with professional Social Media.

See on www.allergynet.com.au