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Social Media in the Pharmaceutical Industry Conference 2016: Key insights for creating patient conversations with an impact

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With the proliferation of social media sites like Twitter, everyone has become a critic, creating are troves of publicly available, untapped information about hospital performance just waiting to be mined. With that notion in mind, researchers at Boston Children’s Hospital recently set about trying to make sense of tens of thousands of tweets sent to the handles of U.S. hospitals. They found all sorts of useful tidbits about what patients are seeing and hearing during their hospital visits, along with a tangible connection between whether . . .

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While the three granddaddy social networks, Facebook, Twitter and YouTube, have spent a decade publicly duking it out for share of human attention-span and

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One of the most inspirational and enlightening reads I have had in a long time is ‘Social Media and Oncology: Creating Unprecedented Opportunities for Connecting and Learning’, by Shira Klapper, Senior

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Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transfor…

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In this fourth of her series focusing on social media in healthcare, Leanne Orchard explains the opportunities for increasing recruitment to clinical trials through engaging with online patient populations.

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Press Release issued Jan 4, 2016: Social media platforms refer to the interaction among the people that involves creation, sharing and exchange of information and ideas in virtual networks and communities. However, use of these social media tools for marketing pharma content is still debatable. The rationale behind this is that the regulatory teams of several pharma companies demand the preventionof comments or sharing features resulting in only a one way interaction,which in turn deprives theessence of social media marketing. However, with the impact of these tools, there is an increased adoption rate of these platforms for strategic decisions.

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I’m not sure LinkedIn wants to be part of the conversation. Any conversation, really.

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How’s this for clinical outcomes: A home healthcare facility struggling with a 40 percent readmission rate tests a social media-based communications

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Next year, University of Michigan’s Genes for Good study, which uses a Facebook app, will streamline the eligibility process.

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