Posted in HCSM

Study: Twitter Data Could Supplement Hospital Quality Surveys

A study by researchers at Boston Children’s Hospital finds patients’ tweets could be used to supplement hospital quality improvement surveys. Although the researchers found no direct relationship between the tweets and quality improvement surveys, they say the Twitter data capture patient sentiments in an unsolicited way and provide a broader view than surveys. FierceHealthcare, BMJ Quality & Safety.

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Posted in HCSM

How Long Does It Take for Social Media Marketing to Start Paying Off? | Social Media Today

You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

Sourced through Scoop.it from: www.socialmediatoday.com

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