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Whether you need a concept, or don’t know where to start, this article will help you develop content that will educate, engaged and impact your patients.
Good content has value to everyone who encounters your brand, from casual health information seekers to long-term loyal patients – Nicola Ziady
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Public health has long focused on awareness and attitude in promoting behavior change. But health behavior experts and others say that’s not enough — you need to trigger emotion.
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Farris Timimi, MD, is an Assistant Professor of Medicine at the Mayo Clinic College of Medicine, and a Consultant in Cardiovascular Diseases and Internal Medicine at the Mayo Clinic. He serves as Medical Director for the Mayo Clinic Center for Social Media.
The use of social media has grown exponentially and time spent on social media sites now represents one in five minutes spent online. Concomitant with this online growth, there has been an inverse trajectory in direct face-to-face patient-provider moments, which continue to become scarcer across the spectrum of health care. In contrast to standard forms of engagement and education, social media has advantages to include profound reach, immediate availability, an archived presence and broad accessibility. Our opportunity as health care providers to partner with our patients has never been greater, yet all too often we allow risk averse fears to limit our ability to truly leverage our good content effectively to the online community. This risk averse behavior truly limits our capacity to effectively engage our patients where they are — online.
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Almost every day I receive an email from someone with a new infographic they would like me to consider posting on my blog. Most of them never see the light of day; however, this one interested me. It points out the reality and inevitability of online self-diagnosis. It also addresses some potential dangers of online self-diagnosis. My problem with this graphic is that it doesn’t tell the whole story. It fails to point out the benefit of having access to this online health information and to other people who’ve experienced the same symptoms or illness. The real question is: Do the rewards outweigh the risks.
I would also point out that there’s a whole lot more that healthcare organizations can be doing online to engage patients and concerned family members, and provide them with legitimate information and resources about their condition. Here’s the deal: If there is a void, someone…
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To help providers increase patient engagement through mHealth, the NeHC has developed a five-step patient engagement framework.
“Patient engagement” is one of the biggest buzz phrases in mobile healthcare (mHealth). Dr. Fastad Mostashari, who serves as National Coordinator for IT the National eHealth Collaborative (NeHC), has said that “patient engagement is the blockbuster drug of the century.”
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This week’s healthcare social media chat was quiet, but that didn’t mean information wasn’t being shared. In this week’s Healthcare Social Media Week
Creating a two-way dialogue is something the social media platform Twitter does, and does well. In healthcare, this two way street is crucial between doctor and patient. Rachel Seda does a great job honing in on four ways social media is transforming doctor/patient communication. If you’re looking to gain insights into the how, give this article a read. 4 Ways Social Media Can Transform Doctor-Patient CommunicationA good infographic displays statistics in a visual way that helps the brain make a connection. This infographic does a great job displaying insights on how the digital world is transforming healthcare. 6 Characters Rebooting Medicine and HealthIf your clinic is curious about social media and asking the question of how do we get started, odds are a quick Google search will turn up an overwhelming amount of information. The team at Webicina has compiled a wonderful guide to social media that focuses on quality and credibility. If you’re looking for a short and concise guide, look no further. A Social Media Guide to Quality and Credibility in Medical ResourcesStrategy is always a topic of discussion when it comes to how the healthcare community can utilize social media. The group at Signals does a nice job creating a cheat sheet for healthcare and social media. From research and objectives to implementation, this graph is a resource to bookmark. Health Care & Social MediaAnytime the TED community is attached to a project, odds are it’s going to be insightful and engaging. This TED video is a little different, but packs a ton of material into a great Google Hangout. The topic for the Hangout was Improving Medical Communication and is part of the TEDMED Great Challenges series.
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A world-first youth mental health campaign that uses a mobile app to engage young people in mental health issues was launched in Australia. Running during March, The Fifth Army campaign focuses on three of the biggest issues affecting young Australians – bullying, depression and homophobia.
See on www.headspace.org.au
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See how a simple tweet can help change a patient’s mind.
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As Pinterest user audience growth rivals Twitter, are healthcare and pharmaceutical companies increasing their presence?
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With a new book on the way, we were thrilled and honored to conduct an email interview with social media’s leading physician voice KevinMD. His new book
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Health Care Social Media 