Articles

Posted in #HCSM

Five phases of patient engagement

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In July of 2012, National eHealth Collaborative (NeHC) convened a meeting of the Consumer Consortium on eHealth. The Consortium was created in early 2011 and has since developed into a diverse group of over 300 individuals and organizations, united in the common goal to use health IT to engage patients in their care. During the 2012 Consumer Engagement Summit, it became clear that something had changed in the way people were talking about patient engagement. In 2011, there had been a persistent question: “Why patient engagement?” By this past summer, the questions were: “How do we do it?” and “Where do we start?”

 

It was with that zeal and enthusiasm that NeHC, led by Board member and Senior Vice President for Policy at Healthwise Leslie Kelly Hall, embarked on an effort to help organizations identify that starting point and give them a finish line to strive toward. This year NeHC, with the participation and contribution of over 150 collaborators, pointed out the path to the finish line with the Patient Engagement Framework.

 

The Framework provides a guide for healthcare organizations to think about patient engagement using eHealth tools and resources.  It encompasses five phases of development to strengthen organizations’ patient engagement strategies:   Inform Me, Engage Me, Empower Me, Partner With Me, and Support My e-Community.  The characteristics of some of these phases include information and way finding, e-tools, patient-specific education, and the build-up to patient access to records, patient generated data, interoperable records, collaborative care, and community support.

 

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How do you turn the flood of news and information into something useful?

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There are some websites that try to filter and narrow journal articles down, and doctors go to conferences for continuing medical education, but there’s still a problem with getting the new information to all of them.

Marie Ennis-O’Connor‘s insight:

Daniel Kraft: Health Media for the Future

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Free tools you can use to study healthcare customers online

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Marie Ennis-O’Connor‘s insight:

An analysis of a particular therapy area (using various gastrointestinal conditions as examples), using free online tools that can be used to gain a general idea of what the online healthcare landscape looks like before embarking on a long-term digital campaign planning journey.

See on engagementstrategy.com

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Defining Digital Opinion Leaders

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Marie Ennis-O’Connor‘s insight:

Daniel Ghinn writes that "in the context of the new healthcare engagement environment and having considered the role of healthcare professionals in the digital era, it is clear that the influence of stakeholders including healthcare professionals, patients, and policymakers upon each other has been disrupted by digital channels. We must therefore consider the concept of ‘Digital Opinion Leaders’ with an open mind. This is true not only now, but at all times in the future as we continue to learn through engagement with, and observation of, digital stakeholders."

See on engagementstrategy.com