Drugmakers seeking to develop “beyond-the-pill” digital initiatives have to be willing to engage patients in new ways, McKinsey & Company report finds.
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Guide to Counteracting Resistance to Employee Online Access
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Useful guide from the Mayo Clinic
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Sharp reminders that if your healthcare marketing plans and strategy are not “thinking mobile,” your audience isn’t going to get your message.
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In my last blog on Linked Pulse `Improving Healthcare Provision – the Lessons of Social Media` I suggested that many of the characteristics of social media, and the fact that the general population have become very used to the technology and format, made it ideal for meeting some of the pressing challenges that health systems…
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Using patient communication on Twitter, providers may be able to collect data vital to improving engagement. By Katie Wike, contributing writer
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In a shifting health care landscape, nontraditional players are trying to frame patient engagement strategies that are focused on providing patients solutions that are coordinated, convenient, customized, and accessible.
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Pharmaceutical companies can play a central role in the digital revolution of healthcare. But capturing this opportunity requires identifying the right initiatives. A McKinsey & Company article.
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If your health care facility specializes in cardiology, 2016 could be the year to step up your use of videos.
Cardiologists in the U.S. say they prefer:
Watching work-related videos on their desktop computers; just 26 percent do so on tablets.
Using digital technology to communicate with patients (62 percent).
Accessing pharmaceutical information via their smartphones (79 percent).
Which pharmaceutical company provides the best online services? According to this infographicfrom Digital Insights Group, cardiologists say AstraZeneca is No. 1, followed by Pfizer and Merck.
Sourced through Scoop.it from: www.healthcarecommunication.com
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Looking to Build more brand awareness to your Healthcare practice? Learn how Social media can be a great outlet to have a conversation with consumers and build
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Health Care Social Media 