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Study: Twitter Data Could Supplement Hospital Quality Surveys

A study by researchers at Boston Children’s Hospital finds patients’ tweets could be used to supplement hospital quality improvement surveys. Although the researchers found no direct relationship between the tweets and quality improvement surveys, they say the Twitter data capture patient sentiments in an unsolicited way and provide a broader view than surveys. FierceHealthcare, BMJ Quality & Safety.

Sourced through Scoop.it from: www.ihealthbeat.org

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How Long Does It Take for Social Media Marketing to Start Paying Off? | Social Media Today

You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

Sourced through Scoop.it from: www.socialmediatoday.com

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‘Sky is the limit’ for health providers who use social media – FierceHealthcare

Social media can be a minefield, but platforms such as  Facebook, LinkedIn, Instagram and Twitter can also provide physicians and other healthcare professionals with an array of previously unheard-of advantages and the ability to confer with other professionals–no matter where they are in the world. 

Sourced through Scoop.it from: www.fiercehealthcare.com

See on Scoop.itHealth Care Social Media And Digital Health