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Posted in #HCSM

How Pharma consultants, suppliers can star on Twitter: Some case studies

For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients, written in clear and convivial language, with lots of graphics and videos – …

Sourced through Scoop.it from: www.brainstorm-digital.co.uk

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Posted in #HCSM

Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why

Many studies have shown that women use the Internet more often for health-related information searches than men, but we have limited knowledge about the underlying reasons. We also do not know whether and how women and men differ in their current use of the Internet for communicating with their general practitioner (GP) and in their future intention to do so (virtual patient-physician relationship).

Sourced through Scoop.it from: www.jmir.org

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