Category: Cool Tool

Posted in Cool Tool

Monday Morning Cool Tool: UberSuggest

Posted on by Editor

This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.

This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.

Let’s see it in action.

Type in your chosen keyword (or a domain of a competitor) to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.

The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).

Keyword Ideas

Now I can start to drill down into keyword ideas based on my head keyword.

As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.  

Content Ideas

Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.

Backlink Data

Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.  

Pricing

You get three free daily searches with the free version. Before you decide to upgrade, you can try out a paid version for free for 7 days.   

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: WordArt

Posted on by Editor

This week’s cool tool recommendation is WordArt –  a tool for creating eye-catching graphics out of word clouds or tag clouds.

Word clouds are a visual representation of text data, where the size of each word in the cloud is proportional to its frequency in the original text.

How to use it: 

  1. Visit  https://wordart.com and click “Create”
  2. Click “Input words” and either copy and paste text from, add your own, or enter a URL to generate a word cloud.
  3. Now for my favorite bit. Choose from dozens of shapes, fonts, layout; then hit “Visualize” to see your word cloud.

Here’s a quick visual I created using social media marketing-related words.

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Posted in Cool Tool

Monday Morning Cool Tool: VSCO

Posted on by Editor

This week’s cool tool recommendation is photo and video editing tool, VSCO.

VSCO is a photo editing and sharing tool that offers both free and paid versions. In the free version, users can access basic editing tools like white balance, exposure, and contrast, along with a selection of preset filters. They can try out different presets themselves or use the “for this photo” feature to get recommended presets for specific pictures. The free version also lets users explore others’ photos and curated portfolios, finding inspiration in themes like “humankind,” “editorial,” and “summer.”

Posted in Cool Tool

Monday Morning Cool Tool: Answer The Public

Posted on by Editor

This week’s cool tool recommendation is Answer the Public – a free keyword research tool.

Answer the Public is a fantastic resource for anyone looking to optimize their website or create compelling content. This powerful tool provides you with valuable insights and data to help you understand what people are searching for online. It offers a unique visual representation of keyword search suggestions, presenting them in an appealing and interactive manner.

When you enter a keyword or phrase into Answer the Public, it generates a range of content ideas based on real searches made by users. It presents these ideas as a web of questions, prepositions, and comparisons related to your chosen keyword. This gives you a clear overview of the most common queries and concerns people have about the topic, allowing you to tailor your content to precisely match their needs and interests.

Answer the Public is particularly valuable for generating long-tail keywords – specific phrases that may have lower search volumes but can be highly relevant to a particular niche or audience. These long-tail keywords can help websites rank better in search results and attract more targeted traffic.

Not only does the tool provide you with a wealth of content ideas, but it also helps you understand the intent behind these searches. By analyzing the different types of questions that arise, you can determine whether people are looking for information, solutions, or opinions. This invaluable insight enables you to create content that addresses these intentions effectively, increasing the relevance and usefulness of your website.

Additionally, Answer the Public allows you to download the generated keyword suggestions as a CSV file (paid feature) making it easier to organize and analyze the data. With this information at your fingertips, you can optimize your website’s SEO by strategically incorporating the most relevant keywords into your content.

Pricing

You get 3 free searches per day; paid subscriptions start at $9 per month

Posted in Cool Tool

Monday Morning Cool Tool: Evernote Web Clipper

Posted on by Editor

This week’s cool tool recommendation is Evernote Web Clipper   – a useful browser extension for saving and organizing web content.

Imagine having a vast library of curated knowledge at your fingertips. With Evernote’s browser extension, you can not only save individual snippets but also capture entire webpages, complete with images and formatting. This is particularly useful when you come across a webpage that you want to reference later, even if its content changes over time. By saving a snapshot of the entire webpage, you can preserve it exactly as you saw it, ensuring that you have a reliable reference point whenever you need it.

If you already use the Evernote tool, this is a handy browser extension to pair with the tool. Once installed, you can click the extension’s icon in your browser to quickly and seamlessly clip the current webpage or select specific text and images to save. With just a few clicks, you can capture and save relevant content from online articles, blog posts, recipes, research papers, and more. Clipped content is automatically saved to your Evernote account, eliminating the need to manually copy and paste information.

Posted in AI, Cool Tool

Monday Morning Cool Tool: StoryLab.ai

Posted on by Editor

This week’s cool tool recommendation is StoryLab.ai- an AI copy generator that helps you generate copy ideas, hooks, outlines and ready-made copy for marketing purposes.

Whether you’re looking to create an Instagram caption, a blog title, or ad copy, this tool is designed to inspire you.

Here’s How To Use StoryLab

Begin by selecting the type of content you want to create. 

In the example below, I’ve inputted “social media marketing strategy” as a blog topic and the tool has generated some ideas for headlines. 

Here’s what happens when I input the same term into the email subject line generator.

And here’s what is returned when I ask for ideas for a social media post. I have to say this is by far the most impressive result.

I’ve only recently been introduced to this tool, but I can already see I am going to save some time testing out its features over the coming week.

Pricing

You get 25 “runs” per month for free with StoryLab. Upgrade to a basic package to get 250 runs or unlimited runs with the top-tier package.

Posted in Cool Tool

Monday Morning Cool Tool: Local SERP Checker

Posted on by Editor

The cool tool recommendation this week is Bright Local’s Local Search Results Checker 

This free tool shows you search results from any location — down to the city, town, or even ZIP level.

What Are Localized Search Results?

Localized search results, often referred to as Local SEO (Search Engine Optimization), are search engine results pages that display tailored content based on the user’s location or search intent. When users perform search queries on platforms like Google or Bing, search engines take into account various factors, such as the user’s IP address, location settings, and the search term itself, to deliver results that are most relevant to their specific location or query context.

Local search is of paramount importance in healthcare marketing for several compelling reasons. As the healthcare industry becomes more consumer-centric and digital-driven, optimizing for local search can significantly impact a healthcare organization’s online visibility, reputation, and patient acquisition.

Read more on the importance of local search for healthcare marketing.

Now let’s dive into this week’s tool and how it works.

In the example below I’ve entered a search term for “dentists” in Dublin.

I have the option to choose Google Search or Google Maps, but the first page of Google search results should bring up Google Maps automatically as you see below.

You can see from this example how having a well-maintained Google My Business listing and showcasing testimonials is crucial to your marketing efforts.

I hope you enjoyed learning about this week’s cool tool and that it sparked your curiosity. In a fast-paced digital world, staying ahead of the latest trends and tools is vital!

Posted in Cool Tool

Monday Morning Cool Tool: Seobility

Posted on by Editor

The cool tool recommendation this week is Seobility– a comprehensive SEO (Search Engine Optimization) tool and website analysis platform.

Seobility provides a wide range of features and functionalities to help users optimize their websites for better search engine rankings and overall website performance.

Some key features of Seobility include:

  1. On-Page SEO Analysis: Seobility performs an in-depth analysis of web pages, identifying potential issues and offering recommendations to optimize on-page elements such as meta tags, headings, content quality, and keyword usage.
  2. Website Crawling and Monitoring: The tool crawls websites to detect and report any technical issues that may impact search engine visibility, including broken links, duplicate content, and issues with site structure.
  3. Backlink Analysis: Seobility evaluates the backlink profile of a website, assessing the quality and relevance of inbound links, and providing insights to improve link building strategies.
  4. Keyword Research: The platform offers keyword research tools, helping users identify relevant keywords and analyze their search volume and competitiveness.
  5. Rank Tracking: Seobility allows users to monitor their website’s search engine rankings for specific keywords over time, enabling them to track progress and optimize their SEO strategies.
  6. Competitive Analysis: Users can compare their website’s SEO performance against competitors, gaining insights into their strengths and weaknesses.

Seobility provides users with comprehensive reports and actionable recommendations to improve their website’s SEO performance. It is a valuable tool for website owners, digital marketers, and SEO professionals seeking to optimize their online presence and increase organic search visibility – and best of all, you can start off with a free plan!

Posted in Cool Tool

Monday Morning Cool Tool: Fonts Ninja

Posted on by Editor

This week’s cool tool recommendation is Fonts Ninja – a browser extension and design tool that allows users to identify, preview, and download fonts from any website.

By using the browser extension, users can hover over text elements on a webpage to instantly identify the font being used. It provides details such as the font name, size, line spacing, and color.

How to use the tool

Fonts Ninja enables users to preview how various fonts would appear on their websites or design projects. Users can modify the font properties such as size, weight, and style, and immediately see the changes. Furthermore, the extension offers a library of fonts that can be downloaded and used for both personal and commercial projects.

For comparable tools, try Google Fonts and Visual Search for Fonts by Google, which allows you to conduct a reverse image search for fonts and typefaces.