Some companies face tricky restrictions sometimes when it comes to health care content marketing, but in such a confusing and often emotional industry, content is a great way to build real connections with consumers. These five case studies highlight how to do content marketing and social right in the health care space. Content marketing for
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Don’t Wait for Social Media to Revolutionize Healthcare—It Already Has
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Patients are taking charge of many aspects of their own health. If you want to be the go-to brand, you have to serve up the content they’d like to see.
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Creating content on social media remains the best way for physicians to establish a powerful online presence.
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Here’s our list of physicians who are educating their patients — and building their practices — through social media.
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Podcasting can be a great way to give your brand a voice and build greater brand awareness. The intimate nature of a podcast helps to build rapport with your online audience. Here’s another great infographic from SalesForce on the who, what, why and where of podcasting.
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Via Salesforce
Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must
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As digital becomes more and more integrated into our healthcare, hospitals are beginning to recognize social media’s potential to improve patient experience. Below we are going to take a deeper dive into why we believe a fully integrated and effective social media program is an important channel to have.
SOCIAL MEDIA AND HEALTHCARE
1. It’s proven.According to Demi & Cooper
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This is a version of the talk delivered at PACSA 2015 by Andrew Weatherall and Mike Blackburn on Social Media and Anaesthesia. As a bit of an experiment in demonstrating the scope for engagement di…
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Health Care Social Media 