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Twitter Chats Build Community – My Contribution to the Mayo Clinic’s New Social Media Book

Colleen Young's avatarColleen Young

Bringing the social media revolution to health care book coverOn Wednesday, the Mayo Clinic Center for Social Media introduced Bringing the Social Media Revolution to Health Care, a new book to help people, specifically health care professionals, join the conversations taking place on social media – conversations that promote health, support people living with chronic diseases, build bridges, deconstruct silos and improve health care.

The book includes a foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns by Mayo Clinic Legal Counsel Dan Goldman, J.D., and a checklist for strategic planning.

But what I particularly like about Bringing the Social Media Revolution to Health Care is that the Mayo Clinic invited 30 social media thought leaders to write personal and personable essays on specific common questions and topics about using social media for health and health care. You’ll be familiar with many of…

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Bringing the Social Media Revolution to Health Care: Book by Mayo Clinic

Dr. Bertalan Meskó's avatarScienceRoll

It’s a great honor for me to be a member of the external advisory board of the Mayo Clinic Center for Social Media and when I had a chance to contribute to a book they started to work on, of course, I was in!

The book was just published and it contains great essays about how social media can help bring revolution to healthcare.

That’s the title of our new book, published by the Mayo Clinic Center for Social Media, and developed in collaboration with members of our External Advisory Board and members of our Social Media Health Network.

We announced the book’s launch this morning during the opening keynote of the 4th Annual Social Media Summit, which we are hosting in collaboration with Ragan Communications.

Bringing the Social Media Revolution to Health Care is available on Amazon ($9.95 Paperback) or in bulk from the Mayo Clinic Center for…

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A Crystal Clear Explanation of How Social Media Influences SEO

See on Scoop.itHealth Care Social Media Monitor

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

“More and more, search engines have begun to incorporate social context into their search results. And it’s high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let’s get into the nitty gritty of what’s being called “social search” and learn how it affects marketers.

“Social search” is an evolving term for the way in which search engines factor a user’s social network — also referred to as social graph — into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren’t directly tied to you”.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx

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Social Media in Medicine Course: Week 4, Medical blogging

Dr. Bertalan Meskó's avatarScienceRoll

My university course at the Semmelweis University has been running with a great audience since early September and last week the topic was medical blogging. Students have a lot of questions and they seem to like these topics. Fortunately, the materials, hand-outs, the presentations are published on The Social MEDia Course as well as a test through which they can see how much they learnt.

 

Next week, I’m going to talk about microblogging with a special focus on Twitter from the medical perspective with many examples.

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My Pilgrimage to Mayo – Year Two

I look forward to Dan Dunlop’s sharing of the highlights of the Mayo Ragan Healthcare Social Media Summit.

dandunlop's avatarThe Healthcare Marketer

This week I am attending the 4th annual Mayo Ragan Healthcare Social Media Summit. What I love about this conference is the concentration of healthcare social media thought leaders. Of all the conferences I attend each year, this is the one where I bump into the folks I follow on Twitter for their insights on healthcare social media. The line up of speakers and panelists is terrific. A few of my favorites include:

  • Dr. Natasha Burgert
  • Dr. Farris Timimi
  • Lee Aase
  • Dr. Bryan Vartabedian

I’m also looking forward to reconnecting with colleagues from around the country. In attendance will be friends and colleagues like Bob West, Chris Boyer, Tim Brennan, Beth Anne Atkins, Carla Bryant, Jessica Levco, Ann Tracy Mueller, Dan Hinmon and so many others!

Over the next couple of days I’ll be blogging and Tweeting live from Rochester Minnesota. Feel free to follow along. The hashtag for the…

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Unleashing the #hcsmca crowd: What can crowdsourcing do for health care?

Colleen Young's avatarColleen Young

This week Saint Elizabeth Health Care is hosting an event and they’d like  to involve the #hcsmca community to take part both during the event and to extend the conversation post event. I’ve invited Christine Stewart to explain.

By Christine Stewart (@StElizabethSEHC and @CareToKnowORG)

The power of engagement is the ability of an individual to have a say, make an impact, and to contribute in ways that were never before possible.

As guest moderator of this week’s #hcsmca chat (October 17, 2012), I’m excited that the chat will follow an exciting event happening the day before. Saint Elizabeth Health Care is hosting Crowdsourcing for Health Innovation on October 16th in Toronto. This event will explore how to engage more Canadians in health care through crowdsourcing, or crowd-accelerated innovation.

The big question after this event is: Now what? How can we turn the learnings from one afternoon into something…

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