According to Hubspot inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Why is inbound marketing so valuable for health care-related industries?
It’s simple, says the Inbound Marketing Blog – your customer base is one that is seeking answers from a trustworthy source. It is through that thought leadership and valuable content that you can attract and impress qualified leads—the cornerstone of inbound marketing. The blog outlines four fundamentals to guide your inbound marketing including:
- Develop detailed buyer personas
- Create targeted content
- Generate leads
- Nurture leads
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