Social media, a great information equalizer, is radically transforming the way people communicate around the world. Instant and borderless, it elevates electronic communication to near face-to-face. Until recently the predominant communication model was “one” authority to “many” – i.e. a health institution, the ministry of health or a journalist communicating to the public. Social media has changed the monologue to a dialogue, where anyone with ICT access can be a content creator and communicator. Health professionals should ensure that information is correct and accessible.
Bulletin of the World Health Organization 2009;87:566-566. doi: 10.2471/BLT.09.066712
See on www.who.int
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