Posted in #HCSM

HealthCare Social Media: What Makes Sense?

In the past few years, social media has become a standard way of communicating. HealthCare does lag behind, mainly due to privacy issues. It’s catching up though, and physicians and providers would do well to embrace it.

There’s no question that social media is growing in importance in the healthcare field and it is no longer an optional marketing strategy. Access to health information online is empowering patients and forcing medicine to become part of a more consumer driven market.

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Posted in Abstract

Development and Exploration of a Multifaceted Social Platform to Improve Patient Education, Communication, and Activity

See on Scoop.itHealth Care Social Media Monitor

This study was designed to explore how a multifaceted social platform might influence patient education, communication, and activity. Furthermore, objectives included understanding the importance of making approaches to patient engagement in these areas personalized, innovative, accessible, and robust. By utilizing both web and mobile interfaces, as well as employing various strategies to build a comprehensive network of tools for patients, researchers were able to compare and contrast various modern approaches to patient engagement.

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Posted in #HCSM, #HIT, Health Literacy, Research Reports

WHO Report on Health Care Literacy

Social media, a great information equalizer, is radically transforming the way people communicate around the world. Instant and borderless, it elevates electronic communication to near face-to-face. Until recently the predominant communication model was “one” authority to “many” – i.e. a health institution, the ministry of health or a journalist communicating to the public. Social media has changed the monologue to a dialogue, where anyone with ICT access can be a content creator and communicator. Health professionals should ensure that information is correct and accessible.

Bulletin of the World Health Organization 2009;87:566-566. doi: 10.2471/BLT.09.066712

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