Top Ten HCSM Articles Of 2012

These were the ten most popular blog posts on  Health Care Social Media Monitor ranked according to page views in 2012.

5 Google Tools To Rock Your Healthcare Marketing

When it comes to Internet dominance, Google is king. So, if you are looking for online tools to rock your healthcare marketing, Google is a smart place to start. Check out this list of free Google tools proven to be effective for social media marketing.

4 Essential Steps To Healthcare Social Media Marketing Success

As the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel for healthcare marketing.  In today’s social media-connected, content marketing rich environment, healthcare marketeers who are not using social media as part of their strategy are missing out.  This post outlines the four essential steps required for successful healthcare  social media marketing.

The Rise Of Patient Communities On Twitter

For over 2 years, Symplur has collected health conversations on Twitter and analyzed them across thousands of variables. The result is produced in this video, a visual representation of   c. 2,000 different health communities or topics.

How To Create a Pinteresting Healthcare Social Media Strategy

How can you leverage the potential of Pinterest for health care social media – particularly given that success on the site is predicated on pinning visually interesting content and blatant marketing is discouraged?  The answer lies in creating a strategy to promote your healthcare brand creatively so that it fits with the network’s user base and vision. Here are 9 ways to leverage the potential of Pinterest for healthcare social media.

Using Social Media To Market And Brand Your Medical Practice

As the Internet has become the medium of choice for researching health information, social media has become an important part of how your medical practice gets found online.  In today’s social media-connected, content marketing rich environment, doctors who are not using social media as part of their marketing strategy are missing out.  This article gives you an overview of why and how you should brand and market your practice online, along with examples of those physicians who are leading the way with social media marketing.

.Med Conference Dublin

Chaired by Dr. Ronan Kavanagh,the .Med Conference brought together some of the top thinkers and innovators in medicine to speak about how we can harness new technologies to improve the quality of medical care.

Social Media In Healthcare Engagement

Presentation from the Cleveland Clinic on how they have utilized social media to bring in new patients, increase brand awareness, provide education and promote research.

How To Create A Healthcare Infographic

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way. 

The Essential Guide To Twitter

Infographic. Did you know that 11 new Twitter accounts are created every second?  That 175m tweets are generated every day and 69pc of Twitter users determine who to follow based on friends’ suggestions.

A New Breed Of Physicians Engaging With Social Media

A new breed of physicians is texting health messages to patients, tracking disease trends on Twitter, identifying medical problems on Facebook pages and communicating with patients through email.