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Pharma and Pinterest – The Good, The Bad, And The Bland. | HealthWorks Collective

See on Scoop.itHealth Care Social Media Monitor

While Facebook and Twitter remain the post popular social media platforms for healtcare engagment, Pinterest is fast gaining ground.

Marie Ennis-O’Connor‘s insight:

If pharma choose to engage on Pinterest, they need to do it right.  Like all social media platforms, Pinterest is not about advertising. Don’t just jump on board without a clear strategy. Learn lessons from those who are getting it right, understand what your audience is looking for and know the related industries or topics they are interested in.

See on healthworkscollective.com


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