Dan Dunlop delivered this presentation at the 2013 Pelvic Health Conference in Denver, Colorado. The subject of the presentation was “Using blogs and social media to build communities of shared interest.”
My goal was to share with the attendees a vision of marketing that perhaps differs from their current view. I challenged these executives and administrators to go back to their hospitals and ask their marketing people what they are doing to build communities of shared interest.
Dan’s presentation raises an important point about the end of the one size fits all marketing model. The changing paradigm of healthcare marketing has led to a growing awareness that we are now speaking to communities of shared interest with changing consumer expectations which healthcare marketers must be able to match.
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