Denise Silber outlined the current trends in social media. Along with coining the word “SoLoGloMoGaBi” to describe 6 leading trends of Social Media, Silber provided parallel examples of such innovation in Healthcare Social Media.
SoLoGloMoGaBi encompasses the leading facets of Healthcare Social Media: social, local, global, mobile, gamification, and big data. Social media replaces one-way conversation with information exchanges that engage people globally, 24/7. Through “serious games” and gamification, social media has the ability to catalyze behavioral change. Big Data refers to the collection of user information in large, original databases that will further inform the creation of future social media applications.
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