Posted in #HCSM

The Word of the Day is Community

See on Scoop.itHealth Care Social Media Monitor

A few weeks ago I gave a talk at the 2013 Pelvic Health Conference in Denver, Colorado, and my focus was on the need for healthcare marketers to build communities of shared interest. These are niche online communities that give patients the opportunity to engage with others who are going through, or have gone through, similar circumstances. When you get a diagnosis, it is natural to want to seek out others who have faced the same set of challenges. Their experience and guidance can be invaluable. And the healthcare provider can inject high quality information and medical expertise, and make available important resources for those visiting the community. The provider is the host and the facilitator, making the interactions possible – helping to create community.

See on thehealthcaremarketer.wordpress.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s