Posted in #HCSM

Social Media Management and the Myth that “Anyone Can Do It” | Social Media Today

See on Scoop.itHealth Care Social Media Monitor

Whilst awareness is at an all time high, many businesses wrongly regard social media as ‘easy’ to do, after all, what skill does it take to make a status update?

Marie Ennis-O’Connor‘s insight:

Great points in this article which reinforces something I say repeatedly –  social media is not an additional add-on that anyone can do – it is not something that should be done in isolation. Social media needs to be part of an integrated communications strategy underpinned by solid marketing and public relations foundations.

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