Posted in #HCSM

Twitter: A Social Soundtrack for Medical Meetings

Thoughts From Broad Street

Twitter has changed a lot of things in healthcare. One of them is communication at medical meetings.

Yesterday, the embargo of abstracts to be presented at this year’s American Society of Clinical Oncology (ASCO) Congress was lifted at 6pm, creating a big wave of conversations on Twitter.

Oncology is one of the most active and exciting therapeutic areas for drug development. According to a report from the industry organization PhRMA, there are more than 3,000 projects in development for cancer treatment and 80 percent of them are potential first-in-class medicines. This explains the high anticipation of ASCO on Twitter.

Thanks to Healthcare Hashtags Project, an amazing tool developed by Symplur and contributed by a wide range of partners in the healthcare space, we are able to pull and visualize the ASCO tweets.

Following are some key Twitter metrics about #ASCO13 from 6pm-9pm yesterday I pulled from the website:

  • 260+ tweets were issued 
  • More…

View original post 518 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s