Doctors who aren’t on Twitter are missing out. Really.
That conclusion came through loud and clear from recent conversations I had with several physicians in the small Ontario city of Kingston recently. These individuals represented the whole spectrum of the medical profession from student, to primary care community care doc to specialists and academic teachers.
Given that only an estimated 1 in 10 Canadian doctors uses Twitter even now, it was somewhat surprising how adamant these physicians were about the benefits of the tool for medical professionals, as well as patients and the public.
They were very clear that they felt Twitter represented a unique channel for providing new connectivity between doctors, between medical teachers and students, and between physicians and other members of the community.
Many of those I interviewed had come to Twitter via non-medical routes – one initially used Twitter for traffic reports, another to connect with…
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