Smartphone apps have a high rate of dropouts with 26% being used only once and 74% being discontinued by the tenth use. A CHIC survey shows that the availability of a better app (34.4%) and lack of user friendliness (32.6%) are the top reasons for discontinuation of smartphone apps. However what the survey isn’t showing is that some people do not like to be reminded that they have a health condition that needs monitoring.
Some very interesting observations in this article.
See on worldofdtcmarketing.com