Relationships between doctors and patients don’t stop at the office door. Prescriptions, medical records and home care instructions all involve the doctor’s office in a patient’s day-to-day management of his or her medical condition. In the age of social media, though, patients are expanding their searches for information beyond the clinic altogether. Not only do 80% of Americans search for health care information online, they’re also posing direct questions to experts on top-trafficked networks like Facebook and Twitter. This conversational shift opens up new opportunities for social media developers and storytellers – as two experts in health care social media explain here.
See on socialmediaweek.org