Posted in #HCSM

How Social Media Is Transforming the Health Care Field

See on Scoop.itHealth Care Social Media Monitor

Relationships between doctors and patients don’t stop at the office door. Prescriptions, medical records and home care instructions all involve the doctor’s office in a patient’s day-to-day management of his or her medical condition. In the age of social media, though, patients are expanding their searches for information beyond the clinic altogether. Not only do 80% of Americans search for health care information online, they’re also posing direct questions to experts on top-trafficked networks like Facebook and Twitter. This conversational shift opens up new opportunities for social media developers and storytellers – as two experts in health care social media explain here.

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