Social Media Guide for Chief Executives In The NHS

Aimed at chief executives in the NHS, exploring leadership in the digital age. This briefing explores how using social media platforms can help chief executives develop a collaborative leadership style that helps get results in the complex system of health and social care. It answers four questions:

What is social media and who is using it in healthcare?Where does social media align itself with the wider policy context?Why should every NHS chief executive be social media literate?What guidance and examples exist of NHS chief executives already using social media well?