Doctors are crucial to hospitals’ marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.
Create educational content: Ask your physicians for the instructions they repeat throughout the day to patients and suggest they work on an instructional video or article on the subject that the hospital can post online.
Do the legwork: Make it easier on doctors by assigning marketing department staff to create accounts and upload physician bios and photos.
Share results with physicians: Reward doctors who share their expertise by showing them how their photos, videos or articles led to an increase in traffic to your hospital website or rise in clinic registrations.
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