See on Scoop.it – Health Care Social Media Monitor
Social networking use among Internet users ages 50 and older has nearly doubled –from 22% to 42% over the past year. This demographic is a sweet spot for healthcare marketers but exactly what are they looking for online and where are they going. News sites still remain the most trusted online healthcare resource (68 percent), while user-generated contributions on Wikipedia, Facebook, Twitter, YouTube and blogs are used less frequently (54 percent), according to results from a national consumer survey conducted by Makovsky + Company.
See on worldofdtcmarketing.com
