Posted in #HCSM

Social Media and health: the conversations are around experiences, both good and bad

See on Scoop.itHealth Care Social Media Monitor

Social networking use among Internet users ages 50 and older has nearly   doubled –from   22%   to   42% over   the   past  year.  This demographic is a sweet spot for healthcare marketers but exactly what are they looking for online and where are they going.   News sites still remain the most trusted online healthcare resource (68 percent), while user-generated contributions on Wikipedia, Facebook, Twitter, YouTube and blogs are used less frequently (54 percent), according to results from a national consumer survey conducted by Makovsky + Company.

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