What happens when a healthcare conference is over? Not all healthcare conferences are created equal. Some conferences leave a lasting impact with stories t
Fantastic insight into what makes the impact of a great healthcare conference last. According to the author, stories are at the heart of a powerful conference – they get our attention, they get shared and they go viral. And where do we get the best stories? From patients of course. "It should perhaps be no surprise that when you include patients in your conference, you get more stories–Stories that engage us and compel us to share it with those close to us. And those close to us happen to be followers on Twitter and friends on Facebook. No one has better stories that we need to hear than patients. Conferences with their sponsors, presenters and attendees will benefit from including these stories."
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