Farris Timimi, M.D thoughts on social media engagement …All too often, health care providers view health care social media as a risk more than an opportunity, which can lead to risk-averse avoidance of online engagement. But not participating with our patients online ignores two facts:
Social media has grown explosively, with social network participation accounting for nearly one-fifth of all time spent online.When online, our patients are increasingly seeking health care information, which is now the third most common online activity.
These facts highlight the reality that health care and social media are already “living together.” In marrying the two we can help legitimize the relationship for the good of our patients and society.
As health care providers, we must walk with our patients as they journey from health to illness, and from illness to recovery. Social networks allow us to share content and join conversations that reach beyond the confines of time and space.
We must be present in those conversations. This is the future of health care.