My latest SlideShare is based on an article I have written for HealthWorks Collective. There is a common misconception that Pinterest is only for women posting images of shoes, home decor ideas and recipes, but the examples I have chosen in this presentation clearly demonstrate the potential to leverage the site for healthcare marketing.
With over 70 million registered global users on Pinterest, and 83 billion monthly page views, the site drives more traffic to online publishers than Twitter, Linkedin and Reddit combined. According to a 2013 study done by ShareThis, it dominates all social sharing on iPads with 48.2% of all shares happening on Pinterest. According to the U.S. Department of Labor, women make approximately 80 percent of the health care decisions for their families today. Now combine this statistic with the same number of women on Pinterest – 80% and you can clearly see that this is a demographic healthcare need to tap into.