Whether it’s a Facebook Group, LinkedIn Group, Twitter Chat, blog or a patient support community on a private platform, building and maintaining a vibrant online community requires vigilance and dedicated management. This has become so clear to me as I’ve looked at the data from two online communities we developed for clients – one which we actively manage and one which the client has chosen to operate on its own without the involvement of a community manager.
These communities were built seven months apart from one another. They were built in exactly the same manner. They feature the same type of content. Interesting, the community that is floundering was the first to be launched and experienced early success while my firm managed its growth in the first 12 months. Once there was no longer a dedicated community manager, the group’s growth leveled off and eventually began to decline.
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