Posted in #HCSM

SAPVoice: The Overlooked: Social Media Marketing For Senior Citizens

By Katie Moran, Boston College Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media.  Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47x the net worth […]


See on Scoop.itHealth Care Social Media Monitor

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