Posted in #HCSM

Don’t Always Believe the Experts

The Healthcare Marketer

One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wrong. These are powerful niche vehicles – and they are good for two way communication. I ran across this infographic (below) last weekend. It purports to share with us the best and worst times to post on social media. Honestly, they don’t have a clue. The best time to post is totally dependent on who you are communicating with. If you’re speaking with physicians, they are often on social media between 5:30am and 6:30am and then again late in the evening. Many moms access their social media accounts before everyone gets up in the morning (before the craziness starts) and after the kids go to bed at night.

I would also point out that on a platform like Twitter you…

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