Social Media and healthcare conversations – it’s personal.
Before Christmas I was sharing my experience of using Social Media with NHS Lay Member colleagues at a network meeting in Manchester.
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Now I’m no communication expert, just an enthusiastic amateur, but fortunately at the meeting I did have a fellow colleague, George Wright, Digital Communications Manager at North West Commissioning Support Unit (NWCSU) who is, and who set the scene about how the use of Social Media and specifically Twitter has developed in the NHS.
George talked about how the NHS use of Twitter includes campaigns, information and engagement but that there has been a noticeable shift for many in healthcare to move from ‘broadcast to conversation’ and from organisations to individuals. A similar theme echoed in the title of Euan Semple’s book Organisations Don’t Tweet, People do. which makes for some useful reading.
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