It’s all about how many followers you have, right? Not really. When it comes to social media platforms like Facebook, Twitter, and YouTube, followers aren’t the most important metric. Hospital and health system marketers should look deeper into their data if they want to truly measure their social media success.
Facebook Insights: www.facebook.com/insights
Metric to Track: Reach
Reach is the number of people that have seen a specific Facebook post. Facebook tracks the gender, age, country, and language of the people your post reaches. Reach is one of the best indicators of your Facebook strategy’s performance.
(An example of the Post Reach graph from the Facebook Insights dashboard)
In addition is overall content Reach, it’s a good idea to delve into and measure your Page’s “Fan Reach.” This is the number of people who have liked your Page (“fans”) and have also seen your posted content. To access this…
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