Posted in #HCSM

The Millennial Mandate: How ‘Generation Y’ Behavior is Shaping Healthcare Marketing Strategy

Millennials are the most coveted demographic target group today among healthcare marketers. According to the Center for Marketing Research at UMass Dartmouth, millennials have a combined purchasing
power of approximately $2.45 trillion worldwide. That is considerable clout, which is why brands and marketers continue to pursue this group.

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