In the main, there is a reluctance within the pharmaceutical industry to utilize social media. Since there is no easy method to measure the return on investment and mitigate any risks to the bottom line, it is understandable that executives doubt the power of social media. Pharma is a business after all. Since the industry is highly regulated, some pharma executives are fearful of the loss of information control and any damaging events it may give rise to.
Sourced through Scoop.it from: social.eyeforpharma.com
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